With 35 years of experience in shoe manufacturing and retail, we know what the value of a pair of boots should be and where brands cut corners. The more steps and people between consumer and the original product, the more markups are added to the final retail price. Often, in order to keep the cost low and competitive, wholesalers cut back on the quality of materials used. Since leather is the most expensive material used in shoe making, leather quality is often largely compromised. Thin, less expensive leathers, fast and chemically induced tanning processes are used, which reduces the durability of the boots.

As a direct factory-to-consumer company, we do not have costs of overhead that wholesalers have and can pass the saving to you. Instead of spending money on whole sale overhead, we spend money on Grade A leathers, premium components.